Keap It

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Every return costs you £25 before the refund. Start saving, and watch margins increase your first month

Courier fees, inspection, restocking, dead stock that won’t resell, that’s £25+, before you even received the refund, ON EVERY RETURN. Stop losing earned money and turn the return into an exchange before it completes and the order value stays in the business. First month free.

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Apparel brands see 20–40% of purchases returned; NRF, 2025 Retail Returns Landscape.

Not our numbers. The industry’s.

20–40%

Apparel return rate (NRF & Happy Returns, 2025 Retail Returns Landscape)

£33

Lost on every £50 return, once courier, inspection, and restocking are counted (UK 3PL data, corroborated by Coresight and Optoro)

48%

Of returned apparel resells at full price — the rest becomes markdown or dead stock (Eightx / Coresight Research)

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Tried everything to bring your returns down & nothing moved the number? Here’s the real fix.

If you’ve managed an apparel brand, your probably going through the following:

✓ Do you refund an order & quietly realise the ad spend that won it isn’t coming back either, and now have to pay courier fees, or the restock?

✓ Have you opened a returned parcel, seen it’s been worn, & known you’ll never sell that piece at full price again?

✓ Are you spending Sunday reading the emails, finding the order, generate the label, tag the 3PL, wait, check it came back sellable?

You’re not doing it wrong.

Majority of brand handles it this way.

But there’s never a moment where you sit down & ask what all of them together are telling you.

And you’ve tried to fix it.

X You added the measurements to the product page. NOTHING changed.

X You told them to size up in the caption. Still came back.

X You wrote the fit note into the description. Same rate.

X Maybe you installed a returns portal. The admin got easier & the returns kept arriving.

You don’t need to rip out your returns portal.

You don’t need to redesign your size guide again.

You don’t need to hire anyone.

You need to know what your returns are actually saying.

This isn’t another size guide tweak. It’s a system that catches the wrong size before the refund happens, and feeds every pattern straight to your manufacturer. Join the waitlist now and your first month is free.

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See exactly which size is driving your returns and reorder with confidence instead of guesswork

The size curve reads every return reason against the size ordered, isolates which SKU is actually at fault, and flags it before you commit to your next production run.

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Use AI agents to step in before the refund completes, offer the right size, and keep the sale you already won

Our solution watches for return intent in real time, by the AI agent analysing return behavioural patterns, matching the customers order against what’s actually in stock, and puts the exchange in front of the customer before the refund button does is pressed.

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McKinsey & company found that 70% of apparel returns were driven by poor fit or style.

Send your factory a sizing spec built from your own return data and fix the fit for good

The system converts flagged sizing faults into graded measurement changes, packages them with the return evidence behind them, and hands your manufacturer a spec they can act on directly.

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See exactly what changes with Keap It

The problem

Keap It

Current method

A customer decides to return

Real-time exchange offer, before the refund goes out

Amended returns policy, still ends in a refund

Cost of covering returns

Recovers the sale value, not just the shipping label

Free returns, absorbs the cost, doesn’t reduce the volume

Recurring sizing complaints

Manufacturer-ready sizing fix, built from real return data

Size guide tweak

Why items keep coming back

Per-SKU return-reason data, not assumptions

Spreadsheets and support tickets, reviewed after the fact

Closing the loop

Feeds the fix back to product and factory

One-off CX gesture, same issue returns next drop

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You’re 4 steps away from recovering

the sale you almost lost

Join the waitlist

Drop your email. Takes ten seconds, no card, no commitment the only step between you and knowing what your returns are actually costing you.

Get confirmed

Check your inbox, to find the confirmation email. Your spot’s locked, and you’re one email away from your first month free. Refer a friend and jump the queue for earlier access.

Get your code

Your access code lands with your first month free and your price locked at founding-member rate. From here, it’s just connecting your store between you and recovering your first sale.

Keep the sale

Connect your store and start turning returns into exchanges, recovering the margin that used to walk out the door as a refund, from day one.

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Meet The Team

Why we built Keap It

Being entrepreneurial and growing up in London meant being exposed to the dreams of building an illustrious clothing brand and surrounded by friends who already started one from a young age.

Because of our environment, we learned just how hard it is to build an apparel brand. Being inspired by our childhood friends and wanting to build something for the industry we grew up loving, we used that insight to build a solution that will help solve a $850 billion problem within the industry, that is returns.

Bruno De Sousa

Marcio Lopes

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Meet The Team

Recover the sale. It’s free - until launch.

Keap It launches soon. Waitlist members get full access free from day one. Joining after launch means paying for the full access subscription. That includes:

Exchange intervention

Production brief

AI MCP Connector

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